Wednesday 17.9.2025 – Seminar Program

8.15 Registration, coffee and networking

9.00 Opening words of Food Days Seinäjoki

Opening words, Silvia Gaiani, University of Helsinki Ruralia Institute

”Welcome to Seinäjoki”, Jaakko Kiiskilä, mayor of Seinäjoki City

”Current developments on the food strategy and food exports in Finland”, Päivi Nerg, State Secreteriat

9.20 Keynote – ”Taste Has No Boarders”, Jan Ameri, Arctic15

9.50 Keynote – TBC

10.20 Keynote – ”From Podium to Market – The Finnish National Culinary Team as an Ambassador of Finnish Food , Katja Tuomainen, Culinary Team Finland

10.50-11.15 BREAK/NETWORKING

11.15 ”Navigating Global Markets: What Exporters Need to Know” – Discussion hosted by Thimjos Ninios,The Central Union of Agricultural Producers and Forest Owners (MTK)

Jukka Vainionpää, Growth Director for Food Exports, Ruokatieto ry.

David Solomon, MySoda

Seppo Pellikka,Export Manager, Atria Ltd

Suvi Luoma, Foodwest Oy

12.15-13.15 LUNCH AT RESTAURANT VARICKO

13.15-14.25 Parallel Sessions in different parts of Rytmikorjaamo

SESSION 1 – ”The Power of Market Intelligence: How Consumer Knowledge Strengthens Export Success” by Foodwest

SESSION 2 – ”This is how we started it” – practical examples from Finnish SMEs by Ruokakoordinaatio

SHORT TRANSITIONING BREAK

14.30 Participatory session: ”Sustainable Food Production & Product Value Chain of Food SMEs – Regional viewpoints and Good Practices” PART 1

Keynote: ”Future-Proofing Food SMEs: Regional Adaptation and Profitability”, Anu Palomäki, SEAMK

Keynote: ”Taste Tomorrow Today: a foodlabs take on Sustainable product innovation”, Maxime Willems, Proef lab

15.15 COFFEE BREAK

15.30 Participatory session: ”Sustainable Food Production & Product Value Chain of Food SMEs – Regional viewpoints and Good Practices” PART 2

”Regional Expertice for Sustainable Food Systems”- International panel, hosted by Markus Ojala, SEAMK

East Flanders: Maxime Willems, Proef lab

Central Macedonia: Anna Papakonstantinou, Executive of the Region of Central Macedonia from the department of Agriculture and Fisheries

Coimbra: Joana Costa, FITOLAB – Plant Health and Biotechnology Laboratory of IPN

Kujawsko-Pomorskie: TBC, Kujawsko-Pomorski Agricultural Advisory Center

South Ostrobothnia: TBC

16.20-16.30 Closing remarks – Anu Palomäki, SEAMK

Thursday 18.9.2025 – Seminar Program

8.30 Registration, coffee & networking

9.00 Opening words

9.05 Keynote – ”Building Impactful Ventures: Lessons from Silicon Valley for the Future of Food. How bold innovation and sustainable thinking can power global food entrepreneurship.”, Valeria Temple, WIN Women Investor Network Norway

9.25 Keynote – ”Why Food Waste, Why Now? Leading Change for a Sustainable Future”, Steven Finn, Leanpath

09.45 ”Urban food Strategies – From global to local”

Introduction, Anu Hopia, University of Turku & Silvia Gaiani, Ruralia Institute

Topic TBC, Maria Carrascosa, Fundación Entretantos

10.00 Discussion Topic TBC

Maryam Rezaei, ODI Global

Maria Carrascosa, Fundación Entretantos

Claudia Giordano, LUKE

10:25-10:45 BREAK/NETWORKING

10:45-11.45 Parallel Sessions in different parts of Rytmikorjaamo

SESSION 1: Seinäjoki Food Strategy and Milan Food Policy Pact

”Seinäjoki’s Food Strategy”, Markku Sotarauta, Tampere University

”Seinäjoki & Milan Urban Food Policy Pact”, Elina Koivisto, Into Seinäjoki ltd.

SESSION 2: Green & Digital – Sustainable practices and results with tasty bites of regional projects (4 projects pitches)

-The Sustainable digital double shift project strengthens the development of the Seinäjoki region’s urban ecosystem into a functional environment for experimentation and innovation.

-Future Frami Food Lab project’s aim is to increase the role of South Ostrobothnia as a food region and as a leading expert in food technology and processes in Finland.

-The VHH – Responsible and Low-Carbon Food Products project has supported micro and small food companies, as well as farms engaged in food processing in South Ostrobothnia, in developing more responsible and low-carbon products.

-The Sustainable and Responsible Ruokaprovinssi Project brings together the various sectors of the food industry in South Ostrobothnia, including primary production, the food industry, food services, and consumers.

11:45 Key findings and closing remarks by the organizing team (Ruralia Institute, SEAMK, Into Seinäjoki)

12:00 – 13:00 LUNCH AT RESTAURANT VARICKO

12.45 – 17:00 Study visit – Sustainability as a competitive edge in exports. Study Visit to the Seinäjoki Food Ecosystem